Eric Mason is Wigdawg.
For nearly all his life Eric "Wigdawg" Mason as been helping people, companies and leaders share their unique story. Eric has a lifelong curiosity for the inner workings of people, cultures and organizations, and the stories that define them. His work has earned him a reputation for creativity, bold approaches, and professionalism with leading Silicon Valley organizations, numerous small businesses and start-ups, and an array of integrated international online and offline marketing, brand development and traction initiatives. Through Wigdawg Marketing and Communications Eric has helped hundreds of US and international businesses, entrepreneurs and non-profits get “off the leash” to tell their stories online, in print, through programming, communications, brand marketing and events.
For four years Eric was the Director of Strategic Marketing & Communications as well as the Small Business Evangelist at Wix.com. At Wix.com, Eric led the development of creative content-driven pr/communication and marketing strategies. Key to this was exploring and exposing the amazing stories housed within the more than 100+ million Wix global users. Eric was instrumental in leading Wix through its steep growth curve and increasing its US brand reputation culminating in Wix’s November 2013 IPO and followed up numerous campaigns and product launches including the successful 2105-16 Super Bowl commercials and award-winning online campaigns.
From 2000-2007 Eric was the creative force behind every marketing, outreach, public/media relations, web, web2.0, print, and video and digital media campaigns at the Anita Borg Institute for Women and Technology, including its landmark programs the Grace Hopper Celebration of Women in Computing conference, the Virtual Development Center, and Women of Vision Awards event. Eric worked successfully and collaboratively with leading high-tech corporations, non-profit and academic partners such as Google, HP, IBM, Cisco, Sun Microsystems, Intel, ACM, NAE, Stanford University, UC Berkeley, UCLA, Cal-Tech and many others on strategic communications, special projects, collaborative outreach and public and media relations.
Prior to the Anita Borg Institute, Eric did post-graduate study in anthropology and education at Stanford University before living and working in rural East Java, Indonesia as part of the Stanford Affiliated Volunteers In Asia program. He also served as the Marketing & Creative Director for CoolEatz Corporation. Prior to this, as Professional Triathlete, Eric was sponsored by and actively involved with a variety of corporations representing their products and services. Among these were Cruzo Corp., Power Bar, Trek Bicycles, Mrs. T’s, Anheuser-Busch, Saucony, Hind Sportswear, AME Sunglasses, and Freestyle Sports.
Throughout this time Eric led, (through WigDawg Marketing & Communications) a variety of projects for such clients as, Iceland Naturally, IcelandAir, Open Arms Through Art – Viet Nam, Maison Chance, Hartcom, 66 North, Reyka Vodka, Leifur Eiriksson and others. In recent years his client list includes; Enterprise Ireland, Common Sense Media, Willow Garage, Powervation, CleanGrow, GenuityPR, Pure Bred Lamb, MicroProbe, Mid-Atlantic Biotherapeutics and many more.
Eric “WigDawg” Mason lives in Palo Alto, California where he is an active member in the local community. Most recently, Eric founded Unclenomics, a community dedicated to celebrating the unique role of "Uncles" in our families, organizations, and society. His first book,"Unclehood", will be published in 2019. Eric grew up in Eugene, Oregon where he studied Humanities and Literature and ran X-Country and Track with the University of Oregon. In 2010, along with his NCAA championship team, Eric was inducted into the University of Oregon Hall of Fame. Eric speaks Bahasa Indonesian and has traveled and worked in more than 60 countries throughout the Americas, Asia, Europe, Middle-East, and Africa. Eric participates in a number of international not-for-profit organizations which work with children and students throughout Southeast Asia.